A Step by Step Guide to Marketing Event Venue
Whether you are planning to get one, or you have a venue already, but trying to promote it to get more exposure which may result in more client base.
But before we continue, there are some few important questions you need to consider:
1. What is your location like?
2. Who are your target audiences?
3. How do people think about your venue?
4. Who are your competitors?
5. Do you really attend trade shows and probably other events?
We threw those questions to help you exercise your mind.
Secondly, the event venue marketing strategies highlighted below will help you to answer those questions, and position your business to success.
Step#1. Venue Marketing Plan
Now you want to use some effective marketing tools:
a. Talking to people that matter one on one
According to Don Peppers of Center Exhibition Industry Research, a business author and professional speaker, who had made presentations in 63 different countries over 20 years.
He said "what I've observed is that events are great places to meet interesting people and broaden your own perspective.
" in fact, without a doubt in my mind, this is a single most valuable benefit attendees get - a broadened perspective and access to new connections".
At least you should know the people to connect with.
b. Develop a focus group
You could develop a focus group, try to get a good facilitator and getting a third party is not a bad idea.
So, get feedback from your focus group because this will help strengthen your event venue marketing strategy.
c. Survey
Survey many people. Remember, the way you ask your questions will determine how you get responses.
You could be tricky in your questions for example if I prefer Mr. A over Mr. B and Mr. B over Mr. C, do I prefer Mr. A over Mr. C?
d. Recommendations
Chances are, people who previously used a venue may decide to reuse it.
They may recommend the venue to someone they know such as friends, family members, relatives, friends, friends and things like that.
Now, is your venue in a strategic place? Do not locate your venue in a place where there is no or very little activities.
There are cities known really well as a center of entertainment, for example, Lagos Nigeria.
In such a city, you discover a lot of parties and different events going on probably every week.
Although, you should know your city better. Therefore the place where your venue is located matters, seriously.
Who are your major customers? Event planners of course. I hope you agree with me?
Those are your target audience, they are the major people who could make use of the event venue frequently, but it doesn't mean that celebrants can't come to you directly.
Again, like we mentioned earlier; how do people perceive your event venue? How is your packaging? What about your pricing?
Those are the things you need to put into consideration.
Another thing you want to look at is competition. Find out what is working for your competitors and gather ideas on how to improve yours.
Do not forget to check out their service plan.
Do you attend trade shows at all? When you attend trade shows that will help sharpen your marketing strategy.
You also get to interact with other attendees as I said earlier.
A Forbes contributor Carol Kinsey Goman in that regard also was privileged to interview Michael Massari, Senior VP, Caesars Entertainment about
The importance of face-to-face meetings and Michael Massari said "no matter what industry you work in, we are all in the people business.
" Regardless of how tech-savvy you may be, face-to-face meetings are still the most effective way to capture the attention of participants, engage them in the conversation, and drive productive collaboration".
As an event venue owner, you could make use of the opportunity to get across your event venue with new people. And that will take us to the next step.
Step#2. Develop a website for your event venue business
Invite a web designer to create a responsive website for you. A responsive website means that your web pages could fit in perfectly on any device.
He would make sure he gives you a design that will match your category where you will have things like booking, payments and other necessary things that could keep customers coming back.
Obviously, these days most prospects prefer checking out your website before they make any transaction decision. They may compare reviews of other websites or mode of service.
See the screenshot below about how consumers spend time online by internetmarketingplan.co
Step#3. Business Verification
One of the most important things is to verify your business with Google my business.
When you verify your business, Google will urge you to download their app to your business page.
The app will only function when you verify your business.
Here is the page where we talked about our case study on business verification step by step. But that's not all.
Another idea is submitting your business to local directories such as vconnect.com, businesslist.com.ng or any popular business directories in the country where you are.
Conclusion: so in the process of the venue marketing plans you could come up with good event venue marketing strategies.
Attending different events, tradeshows, parties, interacting with different people and not forgetting to let them know that your event venue exists.
Again, creating a focus group and things like that. What other event venue marketing ideas do you have?
Let us hear from you in the comment. Share this post to show love.
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