7 Landscape Design Tips That Attract Clients and Grow Your Brand
Great landscape design does more than beautify outdoor spaces — it builds your brand.
Whether you’re a landscaping business owner, outdoor designer, or shade structure specialist, your projects are your marketing tool.
According to IBISWorld's report, the landscaping markets have had 4.7 percent growth from 2013 to 2018.
"As demand conditions advance, small-scale businesses are projected to enter the industry" IBISWorld stated.
While Bureau of Labor Statistics, USA forecasts the market growth of 6 percent from 2016 to 2026.
Here are 7 powerful landscape design strategies that increase visibility, attract clients, and grow your brand.
1️⃣ Design With a Signature Style
Successful designers are recognizable.
Ask yourself:
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Do my projects have a consistent look?
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Am I known for modern minimalism? Tropical style? Functional shade spaces?
A signature style:
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Makes your work memorable
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Differentiates you from competitors
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Attracts ideal clients
2️⃣ Focus on High-Impact Features
Certain features increase perceived value:
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Outdoor lighting
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Water features
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Shade structures
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Stone pathways
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Defined garden zones
These elements photograph well — and visual appeal drives marketing success.
3️⃣ Design for Comfort, Not Just Beauty
Clients value usability.
Include:
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Shaded seating areas
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Functional walkways
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Proper drainage
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Outdoor gathering spaces
Comfort-driven design improves referrals and repeat business.
4️⃣ Make Your Projects “Photo-Ready”
Every project should be documented professionally.
Take:
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Before photos
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During construction photos
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After photos
High-quality visuals:
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Improve social media engagement
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Boost blog authority
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Increase website conversions
Your blog can showcase these transformations.
5️⃣ Incorporate Sustainable Design
Modern clients care about sustainability.
Use:
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Native plants
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Water-efficient irrigation
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Permeable materials
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Eco-friendly shade solutions
Sustainable projects improve your brand image and attract higher-end clients.
6️⃣ Create Shareable Outdoor Spaces
Design areas that encourage:
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Social gatherings
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Events
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Relaxation
Event-ready spaces with proper shade solutions are particularly attractive for commercial clients.
These projects expand your reputation.
7️⃣ Turn Every Project Into Marketing Content
This is where many landscapers miss opportunity.
After completing a project:
✔ Write a blog post about it
✔ Share it on social media
✔ Create a short case study
✔ Collect testimonials
Your design work becomes ongoing marketing fuel.
How Landscape Design Builds Brand Authority
When done strategically, your projects:
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Demonstrate expertise
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Show problem-solving ability
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Attract organic traffic
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Support premium pricing
Your blog becomes more than information — it becomes proof of capability.
Common Mistakes That Hurt Brand Growth
❌ Copying competitor designs
❌ Inconsistent quality
❌ Poor documentation
❌ Ignoring online presence
❌ Underpricing premium work
Professional positioning matters.
Final Thoughts
Landscape design is not just about aesthetics — it is a brand-building tool.
When you:
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Develop a recognizable style
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Focus on comfort and value
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Showcase projects professionally
You attract better clients and grow sustainably.
Kevin Alter's firm which comprises a team of 10 professionals as of the time of this post, 3 partners; that is Alter and 2 partners and 7 other professionals has neither formally marketed nor advertised its work.
Yet, Alter studio Architecture has bagged more than one hundred(100) design awards and has been frequently published locally, nationally and globally.
Here are four strategies Alter uses which other landscape architectural brands can apply to boost their brand awareness.
In his post, professor Sam Hammer at Boston University mentioned ways his colleague Patricia Loheed creates a borrowed landscape by gazing over the plain of rich plantings, rose gardens, field, and forest.
And secondly, Teji Itoh in his book 'Space And Illusion in The Japanese Garden' highlighted 6 of the most common ways of creating a borrowed landscape:
i. with a window
ii. with planting
iii. with the sky
iv. with a stone lantern
v. with tree trunks and
vi. with eaves and post
Alter applies those concepts. "We borrow from what’s around us,” he said.
Find out available possibilities and take advantage of them
What possibilities are there? The first step in your project should be about what your client (developer) need to achieve.
This phase should clearly state the goal, with this in mind you would be able to arrive at a design plan for a successful development. Most importantly, do not forget to ask the right questions at this point.
For example, you want to ask what is good about a site? What should we suppress that could be problematic? This step would help you gain the necessary potential for your development and its outdoor space.
Finally, focus on things such as an achievable budget and timeline, analyzing the site and its evaluation, some realistic studies with possible outcomes, and things like that.
Now comes the time you present several design options for evaluation. The purpose is to pick the right design concept to stay on details following the above analysis.
Now the project is taking good shape as you look towards the final design approval. Here you want to consider some important factors such as expanded team work to bring to reality the abstract.
Again, you want to consider a client bidding process, by visiting the site for observation and providing additional information.
The strategy? Harmonize the team spirit, the skill set, borrowed landscape with clear goal orientation. That's what Alter does.
What other strategies have you applied that have boosted your brand awareness?
You may use the comment box below to keep the conversation rolling.
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