4 Effective Landscape Design Tips That Will Boost Your Brand Awareness
Landscape architectural services in the US markets have stabilized.
For this reason, there has been an increase in demand from both residential and non-residential clients.
According to IBISWorld's report, the landscaping markets have had 4.7 percent growth from 2013 to 2018.
"As demand conditions advance, small-scale businesses are projected to enter the industry" IBISWorld stated.
While Bureau of Labor Statistics, USA forecasts the market growth of 6 percent from 2016 to 2026.
Are you aspiring to own a landscape architectural firm? Or you are already established, but not meeting your brand target? Keep reading.
Kevin Alter's firm which comprises a team of 10 professionals, 3 partners; that is Alter and 2 partners and 7 other professionals has neither formally marketed nor advertised its work.
Yet, Alter studio Architecture has bagged more than one hundred(100) design awards and has been frequently published locally, nationally and globally.
Here are four strategies Alter uses which other landscape architectural brands can apply to boost their brand awareness.
Tip #1. Apply collaborative concept
Best work involves the inputs of the staff, the clients, the craftsmen, and the builder.
When interviewed, Alter made a remarkable statement that really got my attention.
"We look for thoughtful, talented people to work with us, people who inherently understand complexity".
"They should be willing to accept criticism and share knowledge and believe in the collaborative nature of ambition in regards to this office. It helps if they are funny, too.” he implied.
In the construction world, collaboration is the benchmark of the project team's core concept.
Therefore, with these professional matchups, Alter is able to create a compelling finished project.
Tip #2. Follow a good design model
Landscape architecture makes cities welcoming, more functional and aesthetically pleasing, not only to their inhabitants but also to tourists.
Follow a model that believes good design can be both exposed and protected, both powerful and subjugated.
A good design is one where the chosen variable and mode of the organization are positive and harmonious.
Tip #3. Borrow what is around you
In his post, professor Sam Hammer at Boston University mentioned ways his colleague Patricia Loheed creates a borrowed landscape by gazing over the plain of rich plantings, rose gardens, field, and forest.
And secondly, Teji Itoh in his book 'Space And Illusion in The Japanese Garden' highlighted 6 of the most common ways of creating a borrowed landscape:
i. with a window
ii. with planting
iii. with the sky
iv. with a stone lantern
v. with tree trunks and
vi. with eaves and post
Alter applies those concepts. "We borrow from what’s around us,” he said.
Tip #4. Find out available possibilities and take advantage of them
What possibilities are there? The first step in your project should be about what your client (developer) need to achieve.
This phase should clearly state the goal, with this in mind you would be able to arrive at a design plan for a successful development. Most importantly, do not forget to ask the right questions at this point.
For example, you want to ask what is good about a site? What should we suppress that could be problematic? This step would help you gain the necessary potential for your development and its outdoor space.
Finally, focus on things such as an achievable budget and timeline, analyzing the site and its evaluation, some realistic studies with possible outcomes, and things like that.
Now comes the time you present several design options for evaluation. The purpose is to pick the right design concept to stay on details following the above analysis.
Now the project is taking good shape as you look towards the final design approval. Here you want to consider some important factors such as expanded team work to bring to reality the abstract.
Again, you want to consider a client bidding process, by visiting the site for observation and providing additional information.
The strategy? Harmonize the team spirit, the skill set, borrowed landscape with clear goal orientation. That's what Alter does.
What other strategies have you applied that have boosted your brand awareness?
You may use the comment box below to keep the conversation rolling.
For this reason, there has been an increase in demand from both residential and non-residential clients.
According to IBISWorld's report, the landscaping markets have had 4.7 percent growth from 2013 to 2018.
"As demand conditions advance, small-scale businesses are projected to enter the industry" IBISWorld stated.
While Bureau of Labor Statistics, USA forecasts the market growth of 6 percent from 2016 to 2026.
Are you aspiring to own a landscape architectural firm? Or you are already established, but not meeting your brand target? Keep reading.
Kevin Alter's firm which comprises a team of 10 professionals, 3 partners; that is Alter and 2 partners and 7 other professionals has neither formally marketed nor advertised its work.
Yet, Alter studio Architecture has bagged more than one hundred(100) design awards and has been frequently published locally, nationally and globally.
Here are four strategies Alter uses which other landscape architectural brands can apply to boost their brand awareness.
Tip #1. Apply collaborative concept
Best work involves the inputs of the staff, the clients, the craftsmen, and the builder.
When interviewed, Alter made a remarkable statement that really got my attention.
"We look for thoughtful, talented people to work with us, people who inherently understand complexity".
"They should be willing to accept criticism and share knowledge and believe in the collaborative nature of ambition in regards to this office. It helps if they are funny, too.” he implied.
In the construction world, collaboration is the benchmark of the project team's core concept.
Therefore, with these professional matchups, Alter is able to create a compelling finished project.
Tip #2. Follow a good design model
Landscape architecture makes cities welcoming, more functional and aesthetically pleasing, not only to their inhabitants but also to tourists.
Follow a model that believes good design can be both exposed and protected, both powerful and subjugated.
A good design is one where the chosen variable and mode of the organization are positive and harmonious.
Tip #3. Borrow what is around you
In his post, professor Sam Hammer at Boston University mentioned ways his colleague Patricia Loheed creates a borrowed landscape by gazing over the plain of rich plantings, rose gardens, field, and forest.
And secondly, Teji Itoh in his book 'Space And Illusion in The Japanese Garden' highlighted 6 of the most common ways of creating a borrowed landscape:
i. with a window
ii. with planting
iii. with the sky
iv. with a stone lantern
v. with tree trunks and
vi. with eaves and post
Alter applies those concepts. "We borrow from what’s around us,” he said.
Tip #4. Find out available possibilities and take advantage of them
What possibilities are there? The first step in your project should be about what your client (developer) need to achieve.
This phase should clearly state the goal, with this in mind you would be able to arrive at a design plan for a successful development. Most importantly, do not forget to ask the right questions at this point.
For example, you want to ask what is good about a site? What should we suppress that could be problematic? This step would help you gain the necessary potential for your development and its outdoor space.
Finally, focus on things such as an achievable budget and timeline, analyzing the site and its evaluation, some realistic studies with possible outcomes, and things like that.
Now comes the time you present several design options for evaluation. The purpose is to pick the right design concept to stay on details following the above analysis.
Now the project is taking good shape as you look towards the final design approval. Here you want to consider some important factors such as expanded team work to bring to reality the abstract.
Again, you want to consider a client bidding process, by visiting the site for observation and providing additional information.
The strategy? Harmonize the team spirit, the skill set, borrowed landscape with clear goal orientation. That's what Alter does.
What other strategies have you applied that have boosted your brand awareness?
You may use the comment box below to keep the conversation rolling.
Comments
Post a Comment